Jyotichand Bhaichand Saraf marks a golden era of beauty and trust.
This bright and brilliant pedhi was established in 1812, over 200 years ago.
Qualities like purity, reliability, and trustworthiness have allowed JBS to maintain unique relationships with its customers.
Purity is our promise as we offer genuine BIS hallmark certified gold products with purities of 18, 22, 23, 23.5, and 24 karats.
We offer a wide variety in gold, silver, platinum, gem stones and diamond jewelry.
JBS provides customers with a wide selection from regional designers as well as in-house craftsman who can create customized jewelry in all varieties.
Since 1812 we have become a reputable brand throughout Maharashtra and as a result have expandedto Pune, Phaltan, and Pandharpur.
Our aim is to bring convenience to our customers while upholding our purity standards, design variety, and service.
These are our core business values as well as personal philosophies. JBS has made a remarkable journey so far
and has created a brand of its own with sustainable customer initiatives and unrivalled quality that loyal customers vouch for.
With contemporary and classic designs aimed for longevity, we are committed to providing you the best buying experience using
a collaborative approach across both online platform and showrooms.
To dream the impossible dream. As the saying goes, a dynamic man, Jambukumar Chandulal Shaha dared to dream the impossible as he established a new pedhi
named Jyotichand Bhaichand Saraf and Sons. With this aim in his mind he started his rocky journey - full of energy, enthusiasm, confidence,
and faith at the tender age of 16. His intelligence, sincerity, and hard work prospered JBS in no time.Shriman Jambukumar Sheth considered
Shastradaan to be most saintly. He not only contributed to Shastradaan but also worked towards Shikshadaan. He encouraged education by establishing
Anikant Shikshan Sansta – a trust that not only educates children in academics, but also nurtures the education of religion, culture, and festivals.
This educational institution flourished and created TC College in Baramati and grew to spread the wings knowledge through Gurukul in Kunthalgiri.
In addition to being a successful business man and philanthropist, he was socially active asthe president of the Digambar Jain community for 44 years.
As a follower of Mahatma Gandhi’s Satya and Ahimsa principles, he was inspired to be an ethical leader who was admired by family, employees, and customers alike.
Jambukumar Sheth fell asleep in the cradle of death on August 6th 2007, however his legacy still lives on through the dedication of generations to come.